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business_plan [2012/05/03 20:48] zik created |
business_plan [2017/04/05 00:38] |
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| - | ====== Business Plan ====== | ||
| - | Taken from: [[http://web.sba.gov/busplantemplate/BizPlanStart.cfm]] | ||
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| - | ===== Executive Summary ===== | ||
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| - | This section should: | ||
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| - | * Be written last. | ||
| - | * Provide an enthusiastic snapshot of your company, explaining who you are, what you do and why. | ||
| - | * Be less than 2 pages in length. | ||
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| - | After reviewing this section the reader should: | ||
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| - | * Want to learn more about your business. | ||
| - | * Have a basic understanding about your company. | ||
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| - | Draft: | ||
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| - | ===== Business Description and Vision ===== | ||
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| - | This section should include: | ||
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| - | * Mission statement (business purpose). | ||
| - | * Company vision (statement about company growth). | ||
| - | * Business goals and objectives. | ||
| - | * Brief history of the business. | ||
| - | * List of key company principals. | ||
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| - | After reviewing this section the reader should know: | ||
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| - | * Who the business is and what it stands for. | ||
| - | * Your perception of the company’s growth & potential. | ||
| - | * Specific goals and objectives of the business. | ||
| - | * Background information about the company. | ||
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| - | Draft: | ||
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| - | ===== Definition of the Market ===== | ||
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| - | This section should: | ||
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| - | * Describe your business industry and outlook. | ||
| - | * Define the critical needs of your perceived or existing market. | ||
| - | * Identify your target market. | ||
| - | * Provide a general profile of your targeted clients. | ||
| - | * Describe what share of the market you currently have and/or anticipate. | ||
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| - | After reviewing this section the reader should know: | ||
| - | |||
| - | * Basic information about the industry you operate in and the customer needs you are fulfilling. | ||
| - | * The scope and share of your business market, as well as who your target customers are. | ||
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| - | Draft: | ||
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| - | ===== Description of Products and Services ===== | ||
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| - | This section should: | ||
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| - | * Specifically describe all of your products and services. | ||
| - | * Explain how your products and services are competitive. | ||
| - | * If applicable, reference a picture or brochure of your products, which would be included in the plan’s appendix. | ||
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| - | After reviewing this section the reader should know: | ||
| - | |||
| - | * Why you are in business. | ||
| - | * What your products and services are and how much they sell for. | ||
| - | * How and why your products & services are competitive. | ||
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| - | Draft: | ||
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| - | ===== Organization and Management ===== | ||
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| - | This section should: | ||
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| - | * Provide a description of how your company is organized as well as an organization chart, if available. | ||
| - | * Describe the legal structure of your business (proprietorship, partnership, corporation, etc.). | ||
| - | * Identify necessary or special licenses and/or permits your business operates with. | ||
| - | * Provide a brief bio description of key managers within the company. | ||
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| - | After reviewing this section the reader should know: | ||
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| - | * The legal form of ownership for your business. | ||
| - | * Who the leaders are in your business as well as their roles. | ||
| - | * The general flow of operations within the firm. | ||
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| - | Draft: | ||
| - | |||
| - | ===== Marketing and Sales Strategy ===== | ||
| - | |||
| - | This section should: | ||
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| - | * Identify and describe your market – who your customers are and what the demand is for your products & services. | ||
| - | * Describe your channels of distribution. | ||
| - | * Explain your sales strategy, specific to pricing, promotion, products and place (4Ps). | ||
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| - | After reviewing this section the reader should know: | ||
| - | |||
| - | * Who your market is and how you will reach it. | ||
| - | * How your company will apply pricing, promotion, product diversification and channel distribution to sell your products and services competitively. | ||
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| - | Draft: | ||
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| - | ===== Financial Management ===== | ||
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| - | This section should include: | ||
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| - | * For a New Business | ||
| - | * Estimate of start-up costs. | ||
| - | * Projected balance sheet (1 year forward). | ||
| - | * Projected income statement (1 year forward). | ||
| - | * Projected cash flow statement (12 months forward). | ||
| - | * For an Existing Business | ||
| - | * Balance sheets (last 3 years). | ||
| - | * Income statements (last 3 years). | ||
| - | * Cash flow statement (12 months). | ||
| - | * If Applying for a Loan (in addition to the above) | ||
| - | * Current personal financial statement on each principal. | ||
| - | * Federal tax return for prior year. | ||
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| - | After reviewing this section the reader should: | ||
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| - | * Have a good understanding regarding the financial capacity and/or projections for your company. | ||
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| - | Draft: | ||
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