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business_plan [2012/05/03 20:48]
zik created 		business_plan [2012/06/22 13:46]
zik Removed the copy of other documents. Follow the links instead.
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 ====== Business Plan ====== ====== Business Plan ======
-Taken from: [[http://web.sba.gov/busplantemplate/BizPlanStart.cfm]]+The work in progress can be found on [[https://docs.google.com/document/d/​1k1JrTVqdHk15oBv6QSqOuKvcuq5O84zBKRjKFIv69-g/​edit?​pli=1|Google Docs]].
  
-===== Executive Summary =====+The general outline is taken from: [[http://​web.sba.gov/​busplantemplate/​BizPlanStart.cfm]]
  
-This section should:+Further material was taken from the MakeIt Labs business plan at http://​www.wpi.edu/​Pubs/​E-project/​Available/​E-project-122210-154836/​unrestricted/​Founding_a_Hackerspace.pdf with the author'​s permission.
  
-  * Be written last. +//I'm the author ​of the business ​plan portion ​of the paper. You're free to copy material from it, but you should ​also be aware it was done before ​the founding ​of the space, and I consider it to be woefully out of date. If you'd like to talk sometime, I'​d ​be more than happy to fill you in. 
-  * Provide an enthusiastic snapshot ​of your company, explaining who you are, what you do and why. +
-  * Be less than 2 pages in length. +
- +
-After reviewing this section ​the reader should: +
- +
-  * Want to learn more about your business. +
-  * Have a basic understanding about your company. +
- +
-Draft: +
- +
-===== Business Description and Vision ===== +
- +
-This section should include: +
- +
-  * Mission statement (business purpose). +
-  * Company vision (statement about company growth). +
-  * Business goals and objectives. +
-  * Brief history ​of the business. +
-  * List of key company principals. +
- +
-After reviewing this section the reader ​should ​know: +
- +
-  * Who the business is and what it stands for. +
-  * Your perception of the company’s growth & potential. +
-  * Specific goals and objectives ​of the business. +
-  * Background information about the company. +
- +
-Draft: +
- +
-===== Definition of the Market ===== +
- +
-This section should: +
- +
-  * Describe your business industry and outlook. +
-  * Define the critical needs of your perceived or existing market. +
-  * Identify your target market. +
-  * Provide a general profile of your targeted clients. +
-  * Describe what share of the market you currently have and/or anticipate. +
- +
-After reviewing this section the reader should know: +
- +
-  * Basic information about the industry you operate in and the customer needs you are fulfilling. +
-  * The scope and share of your business market, as well as who your target customers are. +
- +
-Draft: +
- +
-===== Description of Products ​and Services ===== +
- +
-This section should: +
- +
-  * Specifically describe all of your products and services. +
-  * Explain how your products and services are competitive. +
-  * If applicable, reference a picture or brochure of your products, which would be included in the plan’s appendix. +
- +
-After reviewing this section the reader should know: +
- +
-  * Why you are in business. +
-  * What your products and services are and how much they sell for. +
-  * How and why your products & services are competitive. +
- +
-Draft: +
- +
-===== Organization and Management ===== +
- +
-This section should: +
- +
-  * Provide a description of how your company is organized as well as an organization chart, if available. +
-  * Describe the legal structure of your business (proprietorship,​ partnership,​ corporation,​ etc.). +
-  * Identify necessary or special licenses and/or permits your business operates with. +
-  * Provide a brief bio description of key managers within the company. +
- +
-After reviewing this section the reader should know: +
- +
-  * The legal form of ownership for your business. +
-  * Who the leaders are in your business as well as their roles. +
-  * The general flow of operations within the firm. +
- +
-Draft: +
- +
-===== Marketing and Sales Strategy ===== +
- +
-This section should: +
- +
-  * Identify and describe your market – who your customers are and what the demand is for your products & services. +
-  * Describe your channels of distribution. +
-  * Explain your sales strategy, specific ​to pricing, promotion, products and place (4Ps). +
- +
-After reviewing this section the reader should know: +
- +
-  * Who your market is and how you will reach it. +
-  * How your company will apply pricing, promotion, product diversification and channel distribution to sell your products and services competitively. +
- +
-Draft: +
- +
-===== Financial Management ===== +
- +
-This section should include: +
- +
-  * For a New Business +
-    * Estimate of start-up costs. +
-    * Projected balance sheet (1 year forward). +
-    * Projected income statement (1 year forward). +
-    * Projected cash flow statement (12 months forward). +
-  * For an Existing Business +
-    * Balance sheets (last 3 years). +
-    * Income statements (last 3 years). +
-    * Cash flow statement (12 months). +
-  * If Applying for a Loan (in addition to the above) +
-    * Current personal financial statement on each principal. +
-    * Federal tax return for prior year. +
- +
-After reviewing this section the reader should: +
- +
-  * Have a good understanding regarding the financial capacity and/or projections for your company. +
- +
-Draft:+
  
 +Good luck!
 +---
 +Joseph Schlesinger//​